Graphite Delirium Written Content

Stuff Your Read

DotImage Web Ad For a product that can save developers from the head-spinning challenges that come with building image-enabling functionality from scratch, this disruptive visual illusion makes perfect sense.	Phillips Screw Promotional Mailer Sometimes, when it makes strategic sense, you can get a little cheeky for clients. Asking a bunch of carpenters if they want a good screw might seem like a loaded question, but this direct mail piece definitely made a good impression.	Amherst Boys & Girls Club Website My post as the Secretary for the Amherst Boys & Girls Club Board of Directors has been doubly rewarding. Not only am I work to improve the lives of kids, but I also have the opportunity to ply my professional skills to promote and improve the Club.
OPNS Tag Line The first strategic tag line I ever developed, "Understand I am more" is this company's heartfelt way of letting people know they will always be treated like the unique individuals they've always been.	OPNS Billboard Big ideas sometimes need bigger visuals, especially when introducing them to a new market. This billboard was a great way to get the conversation started as the client branched out into a new county.	EBAD Print Ad So while this ad didn't punch an actual hole in through the paper (though it was considered), it still delivered one hell of a punch to readers. Looking for reliable energetics? Boom! Enough said.
Garage Guy Brochure Kings and queens of the castle should treat themselves like royalty all season long, and this Garage Guy brochure tells them exactly how.	UTRC Homepage If you want potential employees to get excited about your company, put what they're looking for front and center—an opportunity to work on cool technology that can have an impact on society sooner rather than later.	PVEC Light Print Ad Even before social media caught fire, businesses had to find smart ways to address misinformation. This ad encouraged people to be empowered and get the facts—not the rumors—behind the energy station being constructed.
AFcell Comparison Print Ad Ah, strong product positioning summed up in a statement and visual. Granted you aren't literally putting a baby into your body, but if you had to choose between natural amniotic tissue and something synthetic, which would you and your doctor be more comfortable with?	HCPA Urgent Care Tip In Traditional ads can sometimes get overlooked, but an oversized flyer in the local paper (complete with premium magnet) becomes a little harder to miss. Now when weekend chores take a bad turn, readers have a good idea of where to go.	HCPA Urgent Care Magnet Freebies are good—freebies that supply pertinent information and look pretty sharp on the fridge are even better. Featured on an oversized tip-in piece, this makes sure weekend warriors reaching for an ice pack know where to find immediate care.
MAYHEW Catalog Poster Changes, even small ones, are scary for some people. This slick poster was a bonus gift for the Mayhew faithful, as well as a clever a way to assure these customers that creating two distinct tool lines only helps to better serve their specific needs.	MAYHEW SELECT Opening Spread When launching a revised brand, complete with two new tool lines, a revised catalog is a great way to get the message out explaining the change. Plus, it gave me more opportunities to write with Sam Elliott's voice in my head.	Pet Angel Pet Parent Website A tale (tail?) of two audiences is the story behind Pet Angel. This website is primarily for pet parents, explaining the company's dignified cremation services with compassion and honesty. However, as a service provider to animal clinics, the site had to subtly address veterinarians as well, validating the business value that Pet Angel brings to the table.
Pet Angel Veterinarian Email A smart part of Pet Angel's relationship building was giving veterinarians a little bit more—some free, sound advice on the grieving process for example. This monthly email provided pet professionals with recommendations for addressing pet euthanasia in the veterinary office, so that pet parents and staff have healthy ways to cope.	Jarvis Surgical Ad Spheres may seem pretty straight forward, but they can actually have some huge implications (including in medical manufacturing). This approach highlights some of the key ones, including the client's renown as the leader in this extremely precision work.

Had a little help from my friends

Thanks to my full time employer, Mintz + Hoke, my previous employer, lshd advertising, and various connections, I have had the unique opportunity to work for an extensive number of clients in a variety of industries. These markets include insurance, home healthcare, internal medicine, solar, software development, investing, medical device development, cell-based therapeutics, glass, fiber optics, research, and pet after care, just to name a few.

The work I’ve included are pieces I am most proud that actually made it to publication, and include pieces completed during my time at Mintz + Hoke and lshd. Currently, the bulk of these pieces are from my tenure at lshd, though I will be adding more from Mintz + Hoke as I go along. If you have any questions about the work, or would like to learn more about my capabilities, please contact me.

Stuff Your Read

DotImage Web Ad

For a product that can save developers from the head-spinning challenges that come with building image-enabling functionality from scratch, this disruptive visual illusion makes perfect sense.

Phillips Screw Promotional Mailer

Sometimes, when it makes strategic sense, you can get a little cheeky for clients. Asking a bunch of carpenters if they want a good screw might seem like a loaded question, but this direct mail piece definitely made a good impression.

Amherst Boys & Girls Club Website

My post as the Secretary for the Amherst Boys & Girls Club Board of Directors has been doubly rewarding. Not only am I work to improve the lives of kids, but I also have the opportunity to ply my professional skills to promote and improve the Club.

OPNS Tag Line

The first strategic tag line I ever developed, "Understand I am more" is this company's heartfelt way of letting people know they will always be treated like the unique individuals they've always been.

OPNS Billboard

Big ideas sometimes need bigger visuals, especially when introducing them to a new market. This billboard was a great way to get the conversation started as the client branched out into a new county.

EBAD Print Ad

So while this ad didn't punch an actual hole in through the paper (though it was considered), it still delivered one hell of a punch to readers. Looking for reliable energetics? Boom! Enough said.

Garage Guy Brochure

Kings and queens of the castle should treat themselves like royalty all season long, and this Garage Guy brochure tells them exactly how.

UTRC Homepage

If you want potential employees to get excited about your company, put what they're looking for front and center—an opportunity to work on cool technology that can have an impact on society sooner rather than later.

PVEC Light Print Ad

Even before social media caught fire, businesses had to find smart ways to address misinformation. This ad encouraged people to be empowered and get the facts—not the rumors—behind the energy station being constructed.

AFcell Comparison Print Ad

Ah, strong product positioning summed up in a statement and visual. Granted you aren't literally putting a baby into your body, but if you had to choose between natural amniotic tissue and something synthetic, which would you and your doctor be more comfortable with?

HCPA Urgent Care Tip In

Traditional ads can sometimes get overlooked, but an oversized flyer in the local paper (complete with premium magnet) becomes a little harder to miss. Now when weekend chores take a bad turn, readers have a good idea of where to go.

HCPA Urgent Care Magnet

Freebies are good—freebies that supply pertinent information and look pretty sharp on the fridge are even better. Featured on an oversized tip-in piece, this makes sure weekend warriors reaching for an ice pack know where to find immediate care.

MAYHEW Catalog Poster

Changes, even small ones, are scary for some people. This slick poster was a bonus gift for the Mayhew faithful, as well as a clever a way to assure these customers that creating two distinct tool lines only helps to better serve their specific needs.

MAYHEW SELECT Opening Spread

When launching a revised brand, complete with two new tool lines, a revised catalog is a great way to get the message out explaining the change. Plus, it gave me more opportunities to write with Sam Elliott's voice in my head.

Pet Angel Pet Parent Website

Pet Angel Veterinarian Email

Jarvis Surgical Ad

Spheres may seem pretty straight forward, but they can actually have some huge implications (including in medical manufacturing). This approach highlights some of the key ones, including the client's renown as the leader in this extremely precision work.

Had a little help from my friends