A Quirky, Little Copywriting Service
A little bit of quirkiness.
A lot of big ideas.
Hi! I'm Carla Gonzalez, a full-time Copywriter, part-time freelancer, and all around character (or so I am told). I've been with the amazing team at Mintz + Hoke since 2015 when I left lshd advertising in 2008.
I have cut my teeth (and fingers; paper can be hazardous!) on a wide range of creative for B2B and B2C companies. From conveying the mechanism of action for a stem cell therapeutics company to showing consumers how they can be king of the castle (well, garage) even when it’s 10°F outside. Every project for has been a mental workout, and I loved every minute.
And now I'd like to help small businesses solve their messaging challenges through Graphite Delirium, an eccentric freelance copywriting and brand strategy business.
So if you need a different perspective or someone who can hook up to your brand wagon right away, give me a shout—I’d love to assist you.
What I Do
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Brand messaging-strategy development (tag lines, positioning statements, and key messaging points)
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Website informational hierarchy and content development
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Print and digital ad creative strategy and content development
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Collateral informational hierarchy and content development
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Billboard and poster creative strategy and messaging development
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Radio creative strategy and script development
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Video narration development
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Short articles for customer-facing magazines
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Email newsletter content
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Make a mean spicy mac 'n' cheese
What I Don't Do
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Design (though I sketch ideas by hand for brainstorming and directional purposes)
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Technical papers
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Develop SEO programs (I can, however, implement programs, including key word density recommendations, based on direction provided by SEO specialists)
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Half-*&# anything
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Eat fish
What/Who I Have Connections To
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Designers
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Printing professionals
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Web coders
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Photographers
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Videographers
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Audio specialists
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Copious amounts of coffee